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Academic
  • Marketing Department, Michigan State University

  • Marketing and Entrepreneurship SIG,
    American Marketing Association


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    You're Hired. Now Figure Things Out (With The Help Of This Whimsical Handbook)
    The classic advice found in the Hitchiker’s guide to the galaxy can be used to new hires, “Don’t Panic.” It is interesting how new employees of Value software is first introduced to a thick handbook of over 56 pages that starts with the line, “this handbook is about how not to freak out.” Some HR firms have found that 22 percent of turnover occurs during the first 45 days. Read >>

    Top Stories of the Week
    Category >  Innovation & technology
    How the Internet Fails Us
    The article talks about how with the more data we collect we are less likely to be able to interpret the information. The more information that is available the more difficult it is to interpret and understand the information. While the internet provides a plethora of information about people it fails to help us understand them. More at Motherjones.com, 4/23/12:  (Article posted on 5/1/2012)  Read >>
    Category >  Economy and society
    Smartphones Will Drive Device Semiconductor Market to $170 Billion Cumulative Revenues in Next Five Years
    In 2011, mobile handset semiconductors reached more than $30 billion. In the past five years the industry generated more than $120 billion in revenue and this value is expected to increase by 42 percent for the next 5 years. OEMS have demanded increasingly powerful processors to help differentiate their products in a crowded market. More at cellular-news.com, 04/17/2012:   (Article posted on 4/24/2012)  Read >>
    Category >  Lifestyles
    USA Mobile Banking Customers Love Ease and Convenience, Security Concerns Remain
    Majority of U.S. consumers say that banking of their mobile devices is easy. A slight fewer majority claimed that it was convenient. Interesting enough the people who doesn’t use banking via phones believe it is still not safe to transfer data via their device. More at cellular-news.com, 4/26/2012:   (Article posted on 5/1/2012)  Read >>
    Category >  B2B
    Apple Rivals Silent on Issues in Their Own Supply Chains
    When it comes to working conditions in the Chinese factories that build their products, Apple's electronics rivals have been silent lately, though they are quick to tout their own products. Apple had come under heavy scrutiny for working conditions in its factories, and has pledged to go "deeper into the supply chain" in its own published audits. More at newsfactor.com, 04/11/2012:   (Article posted on 4/17/2012)  Read >>
    Category >  B2C
    RTB Ad Market Soars In Q1, Marketers Rush To Mobile, Avoid Social Inventory
    “Real-time bidding” or RTB Marketplace continues to expand as advertisers, agencies, and publishers embrace automatic programmed trading as their online strategies. Social target buys are actually decreasing. Social site are not effective other form of mobile inventory. More at mediapost.com, 4/24/2012:   (Article posted on 5/1/2012)  Read >>
    Category >  New Ventures
    Locally-developed and well-translated content is the key to having mobile apps discovered
    In Apple’s Japanese Store, of the ten highest ranked apps in all categories, 87 percent of them were available in the local language. This is a key to having apps be discovered by consumers, according to a ABI research study. A “measurable boost” will occur for those developers who have apps that fit into the local culture. More at Cellular-News.com, 4/27/12:   (Article posted on 5/1/2012)  Read >>
    Category >  Management & strategy
    Walmart Lets Customers Shop Online, Schlep to a Store to Pay
    Walmart has come up with a new service for customers who may have Internet access but who cannot online. This new service lets customers put merchandise on hold and then go to a local store to pay. If customers are willing to spend extra, they can have the purchase shipped to the address of their choice. More at ecommercetimes.com, 04/27/2012:   (Article posted on 5/1/2012)  Read >>
    Category >  Learning issues
    Khan Academy Enters Next Era With iPad App: No internet connection required
    Could the iPad eventually replace a mainstay in education – the textbook? The new Khan Academy app has the education community ablaze with chatter that it is possible that traditional textbooks and lectures will be replaced by interactive learning apps such as it. One advantage of the Khan app specifically is its ability to be used in on or offline mode – removing location restrictions from users who may be out of Wi-Fi range. More at fastcompany.com, 3/10/12:  (Article posted on 3/20/2012)  Read >>
    Category >  On Wall Street
    Earnings reports: Amazon…
    Amazon shares rose with the announcement of latest financial results by company. This is despite the 35 percent dip in the net income. The reason for upswing in the share value can be credited to the huge investments the company is making in kindle and other technologies. More at ecommercetimes.com, 04/27/2012:   (Article posted on 5/1/2012)  Read >>
    Category >  Ethics, law, policy
    Facebook Sued For Selling Virtual Currency To Kids
    Facebook recently faces a lawsuit spurred by the mother of an underage user. The mother wants Facebook to refund money that her kid used to purchase virtual currency. The mother felt it was unfair for Facebook to store all of her credit card information. More at mediapost.com, 4/24/2012:   (Article posted on 5/1/2012)  Read >>
    Category >  Research & publications
    1. Technology Analysis & Strategic Management, Vol. 24, No. 5
    1. Competition in a technological niche: the cars of the future
    Sjoerd Bakker, Harro van Lente & Remko Engels

    2. The dynamic evolution and technological diffusion in Taiwan's TFT-LCD industrial cluster: a network perspective
    Hsin-Mei Lin

    3. The impact of old technologies on innovation: the case of the US biotechnology industry
    Antonio Messeni Petruzzelli, Daniele Rotolo & Vito Albino

    4. Patent text mining and informetric-based patent technology morphological analysis: an empirical study
    Xu Feng & Leng Fuhai

    5. The use and development of indicators for the commercialisation of university research in a national support programme
    Magnus Gulbrandsen & Einar Rasmussen

    6. Commercialising new energy technologies: failure of the Japanese machine?
    Paul Harborne & Chris Hendry

    7. Organisational learning capability, product innovation performance and export intensity
    Joaquín Alegre, José Pla-Barber, Ricardo Chiva & Cristina Villar

    8. Visualising potential innovation pathways in a workshop setting: the case of nano-enabled biosensors
    Lu Huang, Ying Guo, Alan L. Porter, Jan Youtie & Douglas K.R. Robinson  (Article posted on 5/1/2012)  Read >>
    Category >  Career development
    You're Hired. Now Figure Things Out (With The Help Of This Whimsical Handbook)
    The classic advice found in the Hitchiker’s guide to the galaxy can be used to the new hires, “Don’t Panic.” It is interesting how new employees of Value software is first introduced to a thick handbook that starts with the line, “this handbook is about how not to freak out.” Some HR firms have found that 22 percent of turn over occurs during the first 45 days. More at fastcompany.com, 4/27/2012:  (Article posted on 5/1/2012)  Read >>
    Category >  TOCs, meetings, calls
    The 2012 Global Research Symposium on Marketing and Entrepreneurship
    The 2012 Global Research Symposium on Marketing and Entrepreneurship, Chicago (IL), August 16-17 (with a pre-symposium reception on August 15!). Two page abstract submissions are due on April 1. Final papers due July 15. Please send to fabian.eggers@menlo.edu. Papers are welcome in any area of the marketing/entrepreneurship interface including:
    1. Marketing Uniquenesses in Entrepreneurship and SMEs 2. Entrepreneurial Marketing 3. Opportunity recognition/creation, assessment, and exploitation 4. Ethics and entrepreneurial marketing (EM) 5. EM and effectuation 6. Entrepreneurial marketing processes: How different?
    7. Public sector entrepreneurial marketing and Support 8. Social and CSR issues in EM. Papers on emerging topics that relate to marketing and entrepreneurship are very much encouraged.
    Additional info can be found on our new symposium website:
    www.marketing-entrepreneurship.org
      (Article posted on 1/23/2012)  Read >>
    Category >  Fun stuff
    10 More Of The Best Amazon Reviews. Ever. Just in Time for the Holidays
    With the success of Fast Company’s “The 10 Best Amazon Reviews. Ever”, the news source published a follow-up article. At Amazon, you can find anything from a yodeling pickle to a relaxation capsule, and the reviews have become practically art. Many of the reviews are witty, humorous, or even contain poetry about the item for sale. More at FastCompany.com, 11/28/11:   (Article posted on 12/5/2011)  Read >>
    Alternate Shot


    The Future of Institutions and Internet

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