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  • Marketing Department, Michigan State University

  • Marketing and Entrepreneurship SIG,
    American Marketing Association

    Tiny Jumpr charges your phone and jumpstarts your car
    JunoPower has created a portable charger that can charge your phone and your car battery. The battery pack is only seven ounces and is 5.5 inches long. The suggested retail price for the new device is $89.99. More at, 4/24/14: Read >>

    Top Stories of the Week
    Category >  Innovation & technology
    The publishing industry needs to prepare itself for the consolidation of wearable tech
    Wearable devices will likely go through a consolidation in the near future, and publishers will play a large role. Nike exiting the wearable device market is evidence of this. It is rumored that Nike will enter into a partnership with Apple when it enters the wearable device market. More at, 4/25/14:   (Article posted on 4/28/2014)  Read >>
    Category >  Economy and society
    Mobile commerce sales in the United States to reach $57.8 Billion
    It is predicted that mobile commerce will grow 37.2 percent this year, reaching $57.8 billion. It is predicted to grow even further to $132.7 billion by the end of 2018. Even with this growth, mobile commerce will still only account for 1.2 percent of total retail sales in 2014. More at, 4/18/14:   (Article posted on 4/28/2014)  Read >>
    Category >  Lifestyles
    Study: Physical store can be major asset in omni-channel world
    A new survey shows that 94 percent of retail decision-makers think that their companies are facing significant barriers to omni-channel commerce. Further, 40 percent of retailers say that they encounter barriers to integrating back-office technology across every channel. Physical stores are a necessary component and must integrate with other channels in order to meet customer needs. More at, 3/17/14:  (Article posted on 4/28/2014)  Read >>
    Category >  B2B
    Google+ Changes Rules of Engagement
    Google+ has added a new feature that allows members to see how many times his or her profile page has been viewed. Google+ hopes that this feature will differentiate it from other social networks. Currently, Google+ members spend much less time engaging with its site than members of Facebook spend engaging with its site. However, time spent engaging with name brands is similar on the two sites. More at, 4/2/14:  (Article posted on 4/7/2014)  Read >>
    Category >  B2C
    For 2013, the average online video ad was about double the price of a national TV commercial
    In 2013, the price of online videos was around $20 to $23 per thousand viewers. This price was double that of a TV commercial for that year. The difference was even greater for online videos that were targeted. More at, 4/21/14:  (Article posted on 4/28/2014)  Read >>
    Category >  New Ventures
    Start-Up Promises Smartphone Charging in 30 Seconds
    An Israeli startup called StoreDot is developing a new battery charger for smartphones. The charger will be released in late 2016. The company claims that the charger can fully charge mobile devices in 30 seconds. More at, 4/8/14:  (Article posted on 4/14/2014)  Read >>
    Category >  Management & strategy
    HBO to Rerun Hit Shows on Amazon Prime
    HBO reruns will be available on Amazon Prime starting May 21st. Current shows will be available a few years after they run. The agreement is a win-win for Amazon and HBO. More at, 4/24/14:  (Article posted on 4/28/2014)  Read >>
    Category >  Learning issues
    N.Y. college to launch 1st visual merchandising master's program
    LIM College in New York City will begin offering the nation’s first master’s degree program in visual merchandising. The program will prepare students for a career in corporate visual merchandising or to work as creative directors. It will take one year to complete the program. More at, 4/1/14:   (Article posted on 4/7/2014)  Read >>
    Category >  On Wall Street
    AT&T’s Next installment plans allow customers to pay full price for smartphones without signing up for contracts. This raises profits in the short term, but could put pressure on profits over time. With the new installment plans, the company announced first-quarter earning grew to 71 cents a share. More at, 4/23/14:  (Article posted on 4/28/2014)  Read >>
    Category >  Ethics, law, policy
    Heartbleed Bug Prompts Tech Giants To Donate $3.6 Million To Support Open-Source Projects
    In response to the Heartbleed bug, several tech companies have donated a total of $3.6 million to support open-source projects. The companies include Intel, IBM, Facebook, and Google. OpenSSL is the first project under consideration. More at, 4/24/14:   (Article posted on 4/28/2014)  Read >>
    Category >  Research & publications
    ScienceDirect: Journal of Business Venturing from 14 April-20 April
    1. The tortoise versus the hare: Progress and business viability differences between conventional and leisure-based founders by Phillip H. Kim, Kyle C. Longest, Stephen Lippmann  (Article posted on 4/28/2014)  Read >>
    Category >  Career development
    Fired Yahoo COO Gets $58M
    Yahoo’s COO was recently fired. Henrique de Castro leaves the company after only taking the position in 2012. The COO is leaving with a severance package worth $58 million. More at, 4/17/14:  (Article posted on 4/21/2014)  Read >>
    Category >  TOCs, meetings, calls
    Announcing the 2014 Global Research Symposium on Marketing and Entrepreneurship, Santa Cruz (CA), July 29-31
    Announcing the 2014 Global Research Symposium on Marketing and Entrepreneurship, Santa Cruz (CA), July 29-31, themed
    "Wouldn't it be nice ... To Find Innovativeness in Entrepreneurial Marketing?"
    Sponsored by the Entrepreneurial Marketing SIG of the American Marketing Association and Kauffman Foundation.

    Keynoters include Danny Arnold and Frank Hoy, along with other really impressive people.

    The Kauffman Foundation is sponsoring our Doctoral Consortium. Consortium Fellows will have their conference fees waived and receive a $500 stipend for hotel expenses. Candidates should apply to the Consortium Co-Chair, Morgan Miles

    Call for Papers deadline has passed but special session proposals may still be sent to the symposium co-chairs. Additional info can be found on our symposium website:

    The symposium co-chairs,
    Glenn Omura, Michigan State University,
    Fabian Eggers, Menlo College,
    Gerry Hills, Bradley University,  (Article posted on 4/28/2014)  Read >>
    Category >  Fun stuff
    Netflix skewers Amazon with “Drone-to-Home” video
    Netflix has released a satirical video skewering Amazon’s hope to deliver products via drone. In the video, a DVD rental service is introduced called “Drone2Home.” Netflix DVD division general manager says that drones can deliver DVDs within seconds of adding it to your queue. More at, 2/26/14:  (Article posted on 3/10/2014)  Read >>
    Alternate Shot

    The Future of Institutions and Internet

    Experts predict the impact of the Internet on both the government and businesses will be seen by 2020. The political...

    More Reports >>

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