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Academic
  • Marketing Department, Michigan State University

  • Marketing and Entrepreneurship SIG,
    American Marketing Association


  •  
    Twitter's New Look Will Rival Facebook
    Twitter is rolling out a redesign of user profiles this week. The new profiles will look a lot like Facebook’s profiles. The profiles include header photos that are similar to Facebook’s cover photos. More at mediapost.com, 4/8/14: Read >>

    Top Stories of the Week
    Category >  Innovation & technology
    Local Innovation - What's the Next Big Thing?
    Until recently, technology was used to help connect the buyer and the seller in the local shopping experience. Now, technology is helping to create awareness and engagement with local sellers. Wearable computing devices, multi-touch attribution, and visual search will be the next big things in the local shopping experience. More at clickz.com, 4/7/14:   (Article posted on 4/14/2014)  Read >>
    Category >  Economy and society
    Google, Facebook, Apple Lead on Green Data Centers
    Google, Facebook, and Apple have all aggressively pursued renewable energy sources for their data centers. Amazon and Oracle have been lagging behind. This is according to Greenpeace, which creates a “clean energy index.” More at newsfactor.com, 4/7/14:   (Article posted on 4/14/2014)  Read >>
    Category >  Lifestyles
    New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!
    Viewers are increasingly looking to other mediums to get content about their favorite television programs. Over 90 percent of television viewers also use Google or Youtube. This shows that digital and television are sharing an audience. More at clickz.com, 4/10/14:  (Article posted on 4/14/2014)  Read >>
    Category >  B2B
    Google+ Changes Rules of Engagement
    Google+ has added a new feature that allows members to see how many times his or her profile page has been viewed. Google+ hopes that this feature will differentiate it from other social networks. Currently, Google+ members spend much less time engaging with its site than members of Facebook spend engaging with its site. However, time spent engaging with name brands is similar on the two sites. More at ecommercetimes.com, 4/2/14:  (Article posted on 4/7/2014)  Read >>
    Category >  B2C
    Location-Based Mobile Ads To Reach $4.5 Billion This Year
    Location-based mobile ad spend is expected to reach $4.9 billion this year, a 55 percent increase over 2013 levels. It is expected to reach $15.7 billion by 2018. Growing demand and performance are driving the growth. More at medaipost.com, 4/11/14:   (Article posted on 4/14/2014)  Read >>
    Category >  New Ventures
    Start-Up Promises Smartphone Charging in 30 Seconds
    An Israeli startup called StoreDot is developing a new battery charger for smartphones. The charger will be released in late 2016. The company claims that the charger can fully charge mobile devices in 30 seconds. More at newsfactor.com, 4/8/14:  (Article posted on 4/14/2014)  Read >>
    Category >  Management & strategy
    Success of news feed ads force Facebook to up the visibility of the right side ads
    Facebook now allows advertisers to put ads directly in the newsfeed. The new ads have overshadowed the other display ad options on the right side of the page. Facebook is fixing the disparity by making the banner ads on the right bigger and more prominent. More at mediapost.com, 4/9/14:  (Article posted on 4/14/2014)  Read >>
    Category >  Learning issues
    N.Y. college to launch 1st visual merchandising master's program
    LIM College in New York City will begin offering the nation’s first master’s degree program in visual merchandising. The program will prepare students for a career in corporate visual merchandising or to work as creative directors. It will take one year to complete the program. More at wwd.com, 4/1/14:   (Article posted on 4/7/2014)  Read >>
    Category >  On Wall Street
    Dropbox Reaches for Brass Ring With Photo-Sharing Carousel
    Dropbox unveiled a new app called Carousel on Wednesday. The new app is designed for users to store photos and videos. This new app is an indication that Dropbox is looking to diversify their business. More at ecommercetimes.com, 4/10/14:  (Article posted on 4/14/2014)  Read >>
    Category >  Ethics, law, policy
    Is Vimeo liable for copyright infringement? Case goes to Circuit Court
    Vimeo’s lawsuit with record labels is going to Circuit Court. The issue is whether Vimeo can be held responsible for the copyright infringements of its users. Vimeo claims that they should not be responsible since they take down copyrighted material upon request. More at mediapost.com, 4/11/14:  (Article posted on 4/14/2014)  Read >>
    Category >  Research & publications
    Taylor & Francis Online: Venture Capital, Volume 16, Issue 2, April 2014
    1. A stage model of venture philanthropy by Jillian Gordon
    2. Financial restructuring and recovery in private equity buyouts: the UK evidence by Mike Wright, Robert Cressy, Nick Wilson & Hisham Farag
    3. The causal effect of venture capital backing on the underpricing of Italian initial public offerings by Luca Pennacchio
    4. ‘Deconstructing’ entrepreneurial self-efficacy: a gendered perspective on the impact of ESE and community entrepreneurial culture on the financial strategies and performance of new firms by Susan Coleman & Dafna Kariv  (Article posted on 4/14/2014)  Read >>
    Category >  Career development
    Even Adult Video Sites Need Advertising
    One of the largest adult websites, Pornhub.com, is looking for someone to develop an ad campaign for them. The site launched a creative director challenge for someone to come up with a campaign and land a job with the site. Since the site earns money through advertising, it is an important part of their business model. More at mediapost.com, 3/07/14:  (Article posted on 3/10/2014)  Read >>
    Category >  TOCs, meetings, calls
    Announcing the 2014 Global Research Symposium on Marketing and Entrepreneurship, Santa Cruz (CA), July 29-31
    SANTA CRUZ!
    Announcing the 2014 Global Research Symposium on Marketing and Entrepreneurship, Santa Cruz (CA), July 29-31, themed
    "Wouldn't it be nice ... To Find Innovativeness in Entrepreneurial Marketing?"
    Sponsored by the Entrepreneurial Marketing SIG of the American Marketing Association and Kauffman Foundation.

    Keynoters include Danny Arnold and Frank Hoy, along with other really impressive people.

    The Kauffman Foundation is sponsoring our Doctoral Consortium. Consortium Fellows will have their conference fees waived and receive a $500 stipend for hotel expenses. Candidates should apply to the Consortium Co-Chair, Morgan Miles morgan.miles@utas.edu.au

    Call for Papers deadline has passed but special session proposals may still be sent to the symposium co-chairs. Additional info can be found on our symposium website: www.marketing-entrepreneurship.org.

    The symposium co-chairs,
    Glenn Omura, Michigan State University, omura@msu.edu
    Fabian Eggers, Menlo College, fabian.eggers@menlo.edu
    Gerry Hills, Bradley University, hills.gerald@gmail.com  (Article posted on 4/14/2014)  Read >>
    Category >  Fun stuff
    Netflix skewers Amazon with “Drone-to-Home” video
    Netflix has released a satirical video skewering Amazon’s hope to deliver products via drone. In the video, a DVD rental service is introduced called “Drone2Home.” Netflix DVD division general manager says that drones can deliver DVDs within seconds of adding it to your queue. More at sfgate.com, 2/26/14:  (Article posted on 3/10/2014)  Read >>
    Alternate Shot


    The Future of Institutions and Internet

    Experts predict the impact of the Internet on both the government and businesses will be seen by 2020. The political...

    More Reports >>


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