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Academic
  • Marketing Department, Michigan State University

  • Marketing and Entrepreneurship SIG,
    American Marketing Association


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    For Facebook, Home Is Not Where the Hearts Are
    Facebook’s custom-made interface for Android smartphones had been installed in more than half a million devices. The new app allows social media addicts to immediately shares updates, photos and links without having to open any app. The potential is huge considering that Facebook has over 1 billion users. More at newsfactor.com, 4/22/2013: Read >>

    Top Stories of the Week
    Category >  Innovation & technology
    Smartphones Now Dominate Market Globally
    For the first time, smartphones have overtaken feature phones at a time when there is healthy growth in the global mobile phone market. In the first quarter of this year, vendors shipped 216.2 million units, equating to 51.6 percent of total phone shipments. Compared to the same quarter last year, the numbers reflect a 41.6 percent gain and a slight dip from the last quarter of 2012. More at 4/26/13:  (Article posted on 4/30/2013)  Read >>
    Category >  Economy and society
    Men's underwear sales drive up economists' expectations
    Americans spent $57 billion on men’s apparel. Industry observers continue to see the industry as flat. Men are buying more underwear and socks, updating the basics of their wardrobe. More at marektwatch.com, 4/24/2013:   (Article posted on 4/28/2013)  Read >>
    Category >  Lifestyles
    Hands-Free Texting No Safer, Study Finds
    In a recent study on safety of texting, it was found that the mean percentage forward eye gazes while driving is significantly less regardless of the mode of texting. Whether the texting was hands-free or not, drivers were found to be just as distracted even when using apps like Siri. Moreover, it was found that on average, driver speed slows regardless of the texting method. More at newsfactor.com, 4/23/13:  (Article posted on 4/30/2013)  Read >>
    Category >  B2B
    Wireless operators turn an eye to the personal data business
    Wireless operators are looking at how to sell personal data solutions to businesses such as in the sports industry, that can further segment their consumer bases. An example comes from a major wireless carrier that went ahead and offered to sell personal data to sports venues looking to understand how to target ads and promotions. The data, coming from demographic and behavioral sources, may signal the new frontier for wireless operators. More at pcworld.com, 2/27/13:   (Article posted on 3/19/2013)  Read >>
    Category >  B2C
    3 Online Video Trends
    Online video holds incredible value among media professionals. More brands are not only using online video smarter, but also more strategic. Excitement is building as many awaits better online experience for brands and consumers. More at clickz.com, 4/25/2011:   (Article posted on 4/30/2013)  Read >>
    Category >  New Ventures
    Using Crowdfunding to Bring Businesses to Life
    Many people still may not have heard of crowd funding. In summary, it is a way a group of individuals can come together to fund a particular project. Most projects funded are charitable. More at ecommercetimes.com, 4/25/2013:   (Article posted on 4/30/2013)  Read >>
    Category >  Management & strategy
    Windows Tablets Grab 7.4 percent Market Share
    Out of the 40.6 million tablets shipped in the first quarter of 2013, only 7.3 percent were Windows devices. Apple still dominates the tablet market. Android trails with 43.4 percent of the market. More at zdnet.com, 4/25/2013:   (Article posted on 4/30/2013)  Read >>
    Category >  Learning issues
    Schools Shift From Textbooks to Tablets
    Before the cleanup for Superstorm Sandy was in full effect, students could read about it in their textbook. Traditional ink-and-paper textbook is giving way to iPads. Schools are considering hand-held tables as a way to sustain student’s interest. More abcnews.go.com, 3/6/2013:   (Article posted on 3/19/2013)  Read >>
    Category >  On Wall Street
    Earnings reports- Amazon
    Amazon’s profits fell by 37 percent in Q1. While global sales rose 22 percent, Amazon suffered from unfavorable foreign exchange rates, causing a 6 percent decrease in operating income. Meanwhile, Amazon continues to invest in new content for its Amazon Prime Instant Video service, as well as its Amazon MP3 service, with new licensing agreements from CBS Corporation, FX, PBS Distribution, and others. More at Twice.com, 4/25/13:   (Article posted on 4/30/2013)  Read >>
    Category >  Ethics, law, policy
    Government Censorship Requests Rising, Google Says
    Google must again give into government requests for information. Part of the efforts first started three years ago to shine light on the scale and scope of government requests for censorship and data around the word. Google reported that it received 2,285 government requests to remove 24,179 pieces of content for the second half of 2012. More at newsfactor.com, 4/25/2013:   (Article posted on 4/30/2013)  Read >>
    Category >  Research & publications
    NEP: New Economics Papers Entrepreneurship Edited by Marcus Dejardin
    1. Women entrepreneurs in the informal economy: Is formalization the only solution for business sustainability? by Ramani, Shyama V.; Thutupalli, Ajay; Medovarski, Tamas; Chattopadhyay, Sutapa; Ravichandran, Veena
    2. Towards a General Theory of Innovation: Civic Entrepreneurship and the Making of a Cultural Cluster in Ashland, Oregon by Henry Etzkowitz
    3. The Radical Innovation Investment Decision Refined by Bilkic, Natasa; Gries, Thomas; Naudé, Wim
    4. Investment and capital structure decisions under time-inconsistent preferences by Masaaki Kijima; Yuan Tian
    5. Firm-Level Heterogeneity and the Decision to Export: A Real Option Approach by Naudé, Wim; Gries, Thomas; Bilkic, Natasa
    6. Bank-lending constraints and alternative financing during the financial crisis: Evidence from European SMEs by Casey, Eddie; O'Toole, Conor
    7. State intervention and the (micro)credit market in developed countries: loan guarantee and business development services by Renaud Bourlès; Anastasia Cozarenco
    8. Entrepreneurship and property right: de Soto'r right by Kodila-Tedika, Oasis
    9. Micro-prise de participation et entrepreneuriat social du point de vue du capital-risque: by Glòria Estapé-Dubreuil; Arvind Ashta; Jean-Pierre Hédou
    10. Selbständig statt leistungsberechtigt: Eine Implementationsstudie zur Handhabung des Einstiegsgeldes in den Jobcentern by Pongratz, Hans J.; Bernhard, Stefan; Wolff, Joachim; Promberger, Markus   (Article posted on 4/30/2013)  Read >>
    Category >  Career development
    Best Buy ends flex system for HQ staffers
    Best Buy has ended the program which allowed corporate employees to control their own schedules. Now most corporate employees will work the traditional 40-hour weeks. This policy does not pertain to its 168,000 global workforce. More at startribune.com, 3/5/2013:   (Article posted on 3/19/2013)  Read >>
    Category >  TOCs, meetings, calls
    Kauffman Foundation Doctoral Consortium for the Global Research Symposium on Marketing and Entrepreneurship
    Kauffman Foundation Doctoral Consortium for the Global Research Symposium on Marketing and Entrepreneurship. The theme for 2013 Symposium is

    "[Money] Can't Buy Me Love-the Role of the Customer at the Marketing/ Entrepreneurship Interface"

    The symposium will take place in Boston, MA from August 7-9, 2013, as usual on the days immediately ahead of the AMA Summer Educators' meeting. The deadline for Kauffman Foundation sponsored doctoral consortium application is June1, 2013. Information on applying is available on the symposium website under www.marketing-entrepreneurship.org.
      (Article posted on 4/30/2013)  Read >>
    Category >  Fun stuff
    10 More Of The Best Amazon Reviews. Ever. Just in Time for the Holidays
    With the success of Fast Company’s “The 10 Best Amazon Reviews. Ever”, the news source published a follow-up article. At Amazon, you can find anything from a yodeling pickle to a relaxation capsule, and the reviews have become practically art. Many of the reviews are witty, humorous, or even contain poetry about the item for sale. More at FastCompany.com, 11/28/11:   (Article posted on 12/5/2011)  Read >>
    Alternate Shot


    The Future of Institutions and Internet

    Experts predict the impact of the Internet on both the government and businesses will be seen by 2020. The political...

    More Reports >>


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