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Marketing
Techie is a knowledge content Web site. Our mission is to
deliver an information digest of entrepreneurial thinking
and practice, market creation, innovation, and their impact
on marketing practice, culled from free sources on the Internet.
Our target audience is academicians, managers, consultants,
and public policy administrators in high tech/Internet industries.
Our value proposition is the regular collection and structured
delivery of timely and concise mission critical information.
We scan the Internet for data that are relevant for our target
audience and write a brief paragraph summary of that data
such that the most important points are noted and there is
a sense of closure. Readers with greater interest can drill
down by jumping to the original source. Students at the The
Eli Broad College of Business currently contribute research
and writing.
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Marketing
Techie was created by Glenn Omura as an Internet vehicle for
mtechie. mtechie is a weekly "push" eletter that generates
the primary content for MT. mtechie is published by Glenn
and is based on a list originally developed by him, called
emeig. emeig was the Electronic Marketing and Entrepreneurship
Interest Group eletter. emeig was founded as an association
news letter focused solely on entrepreneurship, but has dramatically
evolved into mtechie and now covers a wider scope. emeig/mtechie
has been continuously published on a weekly basis since 1997.
MBA and undergraduate students at Michigan State University
helped to create the MT Web site.
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In MT
and mtechie, entrepreneurship is defined broadly, following
the Schumpeterian scope. A key factor in the definition of
entrepreneurship is innovation, hence much space is given
to new ideas, and given the current interest, in all things
cyber. Web marketing is particularly highlighted. The cyberworld
is the quintessential example of the nexus of marketing and
entrepreneurship and includes how markets are created (whether
by individual entrepreneurs, technology, product or organizational
innovations, industry structural shifts, consumer lifestyle
changes, etc.).
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No advertising
is accepted at MT or mtechie. The plan is to acquire funding
via sponsors. If you would like your organization to sponsor
MT or mtechie, please contact Glenn Omura at omura@marketingtechie.com.
A limited number of sponsors is planned to give sponsors high
visibility and control sponsor banner clutter. Further revenues
will be targeted by using MT/mtechie as a traffic draw for
research and consulting projects that will be implemented
by students at MSU, and supervised by professors.
What
They're Saying>
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