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Different prices in-store and online should not be a big deal
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For years, retailers have been struggling with the concept of consistent pricing for a product. According to consumer research, people generally don’t care or understand why prices of the same product differ between in-store and online channels. Many consumers never think to compare the two mediums before purchasing, and those that do realize that there is an opportunity cost associated with relatively cheaper on-line purchases. On average, shoppers realize that e-commerce is cheaper to manage and those cost savings are expected to be passed on in on-line pricing. More at StoreFrontBackTalk.com, 4/7/10: (Article posted on 4/12/2010)
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Mobile App downloads still rapidly increasing
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The consumer love affair with mobile apps will continue to grow in 2010. 6 billion applications are expected to sell this year versus 2.4 billion in 2009. The growth is due to higher smartphone adoption rates and better app stores for devices. The increases are expected to continue through 2013, then taper off and begin to decline. By that time, smartphone growth is expected to plateau and users will be able to weed out the applications that they like from the ones that they won’t use. More at Mediapost.com, 4/8/10: (Article posted on 4/12/2010)
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Mobile Ads called ‘iAds’ from Apple released at iPhone 4.0 event
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Steve Jobs introduced iPhone OS 4.0 on Thursday and displayed the format for its new iAd mobile ad format. The OS uses HTML5 to create interactive ads inside of mobile apps that utilize games, video, and interactive features. The company claims that the iPhone can now display ads with “emotion” rather than boring banner and pop-up ads. Despite the interactive ads, Apple claims that the battery life of their devices will not be affected. The use of HTML5 continues Apple’s refusal to rely on Adobe Flash plug-ins, which are currently the industry standard. More at Newsfactor.com, 4/8/10: (Article posted on 4/12/2010)
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2009 internet ad spending falls to $22.7B
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As expected, on-line ad spending decreased in 2009, marking the first annual decrease since the 2001 recession. The online ad market has grown considerably since 2001, nearly tripling. In 2009, the ad spending dropped 3.4% despite a large 14% increase in seasonal Q4 ad sales. On a bright note, the $6.3 billion spent in the fourth quarter is the most ever in one quarter. The record numbers were enhanced by the holiday season, but were a leading indicator that consumer confidence would repair itself in 2010. More at Mediapost.com, 4/7/10: (Article posted on 4/12/2010)
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Data analysis to save UPS millions of dollars
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UPS is working on a company-wide technology upgrade for its fleet of delivery vehicles. The new system is designed to maximize efficiency and is expected to save the company millions of dollars annually, as well as decrease harmful effects on the environment. UPS follows a system of proactively repairing its vehicles, as opposed to waiting until they break down, which saves money and increases the life of delivery trucks. More at News.cnet.com, 4/2/10: (Article posted on 4/7/2010)
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Data analysis to save UPS millions of dollars
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UPS is working on a company-wide technology upgrade for its fleet of delivery vehicles. The new system is designed to maximize efficiency and is expected to save the company millions of dollars annually, as well as decrease harmful effects on the environment. UPS follows a system of proactively repairing its vehicles, as opposed to waiting until they break down, which saves money and increases the life of delivery trucks. More at News.cnet.com, 4/2/10: (Article posted on 4/5/2010)
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More ads are okay with viewers of web videos
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According to research, users of video sites such as Hulu are okay with seeing more video ads. Hulu currently uses about 4 minutes of ad time per hour and users would be okay with 6-7 minutes an hour. 67 percent of people that watch TV online say it’s because they missed an episode when it aired, but 38 percent say they watch it for less ad clutter. Some stations may actually be losing viewers by not airing episodes on the web. Studies say that online episodes open shows up to a new audience. More at Brandweek.com, 3/24/10: (Article posted on 3/29/2010)
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Publishers have no problem finding advertisers for their iPad content
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Advertisers are utilizing “mind-blowing” capabilities of the iPad to put their ads in the mobile versions of publications. Itunes and the AppStore are offering advertisers a single clearinghouse for iPad ad sales. Many publications are having no problem selling ads in their magazines and newspapers. Time is reported to be selling a single ad for $200,000. The Wall Street Journal is reported to have a four month deal with Coke, Fed Ex and others at around $400,000. More at NewsFactor.com, 3/25/10: (Article posted on 3/29/2010)
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Retargeting is occurring to all Google AdWords accounts
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Google has moved its retargeting program out of beta and is applying it to all of its ad-words accounts. The program helps smaller advertisers to show their ads to users that have a behavioral profile similar to the advertiser’s demographic. Google began the program a year ago with advertisers including Infinity, Samsung, and Intercontinental Hotels. The program also allows AdWords clients to interact with users that looked up their brand on YouTube. More at Clickz.com, 3/25/10: (Article posted on 3/29/2010)
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Retailers need to take caution when dealing with Facebook and LinkedIn
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Mobile commerce remains a growing media for retail purchases, but the significance of using social media to advertise remains to be seen. Nearly 37% of all smartphone users made a purchase from their device in 2009. However, only 8.5 percent of mobile users say that they have made a purchase via a social networking site. Research says that 65% of smartphone users would be more likely to make a purchase on their device if the product information and interface were easy to use. More at Stores.org, 3/20/10: (Article posted on 3/29/2010)
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