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Academic
  • Marketing Department, Michigan State University

  • Marketing and Entrepreneurship SIG,
    American Marketing Association


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    Cat05
    Location-Based Mobile Ads To Reach $4.5 Billion This Year
    Location-based mobile ad spend is expected to reach $4.9 billion this year, a 55 percent increase over 2013 levels. It is expected to reach $15.7 billion by 2018. Growing demand and performance are driving the growth. More at medaipost.com, 4/11/14:   (Article posted on 4/14/2014)  Read >>
    Mobile accounted for 25% of what advertisers spent globally on search campaigns
    Global mobile advertising grew 135 percent in 1Q14 compared to 1Q13. Mobile search accounted for 25 percent of total spend on search campaigns. Google dominates the market with an 84 percent share of spend. More at medaipost.com, 4/9/14:   (Article posted on 4/14/2014)  Read >>
    Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV
    More advertising dollars were spent on the Internet than on broadcast television for the first time in 2013. $42.8 billion was spent on Internet advertising, 17 percent more than in 2012. Retail spending was the largest category of Internet advertising dollars, accounting for 21 percent of total spend. More at mediapost.com, 4/11/14:  (Article posted on 4/14/2014)  Read >>
    How Brands Use, Gauge Results On Vine, Instagram
    Many brands have adopted the use of Vine and Instagram video services. Brands have been finding that the videos do not have to be quirky to be effective due to their short length format. The video services are primarily being used for brand building, as gauging results is not always easy. More at mediapost.com, 4/9/14:
      (Article posted on 4/14/2014)  Read >>
    Expand your content across various formats and platforms to build content authority
    Diversification is known as important in financial investment. A new study shows that diversification is also necessary for success in content marketing. This means that marketing across different forms and platforms is necessary. More at clickz.com, 4/02/14:  (Article posted on 4/7/2014)  Read >>
    Exploring opportunities for in-store mobile
    Mobile is becoming an increasingly important part of shopping. Goldman Sachs predicts that retail shopping from smartphones will reach $173 billion by 2018. Huge opportunities also exist in using mobile to market to consumers while they are in the store. More at blog.shop.org, 4/01/14:  (Article posted on 4/7/2014)  Read >>
    53 Percent of B2B Fortune 500 Companies Use Marketing Automation
    Fifty-three percent of B2B Fortune 500 companies are using marketing automation. This is a 112 percent increase from the previous year. This shift is especially compelling given all of the red tape within these companies. More at clickz.com, 4/03/14:  (Article posted on 4/7/2014)  Read >>
    Multi-Screen Advertising In The Age Of Automation
    People are increasingly using more than one device and watching more than one screen at once. In addition, more than half of digital displays will be exchanged through automated advertising by 2017. This means that advertisers will need to target multiple screens in the future. More at mediapost.com, 4/04/14:  (Article posted on 4/7/2014)  Read >>
    IBM's Watson Boosts Customer Engagement
    IBM’s Watson proved in 2011 that it can quickly process large amounts of natural language content. Since IBM unveiled the Watson Engagement Advisor, businesses have started looking at how this advancement can help them increase customer engagement. One example is that Watson can answer questions for customers that would otherwise have to be directed at human operators. More at newsfactor.com, 4/02/14:  (Article posted on 4/7/2014)  Read >>
    Will in-store technology be a beacon for shoppers?
    Mobile technology could be changing the consumer retail experience. Beacons track consumer movements throughout stores. These beacons can provide data to stores that allow them to better target shoppers while they visit stores. More at mediapost.com, 3/25/14:  (Article posted on 4/1/2014)  Read >>

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    Alternate Shot


    The Future of Institutions and Internet

    Experts predict the impact of the Internet on both the government and businesses will be seen by 2020. The political...

    More Reports >>


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