|
3 Online Video Trends
|
Online video holds incredible value among media professionals. More brands are not only using online video smarter, but also more strategic. Excitement is building as many awaits better online experience for brands and consumers. More at clickz.com, 4/25/2011: (Article posted on 4/30/2013)
Read >>
|
|
Most Will Boost Online Ad Spend
|
Direct response marketing relies heavily on online advertising. It is important due to its measurability and ability to land an immediate sale. Ad spend is split evenly between brand and direct response advertising. More at cnswire.com, 4/22/2013: (Article posted on 4/30/2013)
Read >>
|
|
Digital Now 25 Cents Of Every Ad Dollar: Display, Search Still Dominate
|
Media market shares will restructure. Television represents the majority of media bought by major agency holding companies. Digital media accounts for a quarter of all ad dollar spent. More at mediapost.com, 4/19/2013: (Article posted on 4/30/2013)
Read >>
|
|
Red Bull Tops 'SlateScore' YouTube Rankings
|
Red Bull ranks fourth in terms of most-viewed brand channels. Red Bull leads engagement, influence, and audience size. Google, Old Spice, and Nike Football all trails the energy drink brand. More at mediapost.com, 4/24/2013: (Article posted on 4/30/2013)
Read >>
|
|
In-app advertising revenues to reach $2 billion
|
NAGRA, adRise, Rovi, Samsung, and YuMe discussed revenue strategies. They also discussed app usage in the session. Ad-supported apps will account for 88 percent of all apps downloaded three years from now. More at parksassociates.com, 4/24/2013: (Article posted on 4/30/2013)
Read >>
|
|
Most Will Boost Online Ad Spend
|
Direct response marketing relies heavily on online advertising. It is important due to its measurability and ability to land an immediate sale. Ad spend is split evenly between brand and direct response advertising. More at cnswire.com, 4/22/2013: (Article posted on 4/30/2013)
Read >>
|
|
In-app advertising revenues to reach $2 billion
|
NAGRA, adRise, Rovi, Samsung, and YuMe discussed revenue strategies. They also discussed app usage in the session. Ad-supported apps will account for 88 percent of all apps downloaded three years from now. More at parksassociates.com, 4/24/2013: (Article posted on 4/30/2013)
Read >>
|
|
Digital Now 25 Cents Of Every Ad Dollar: Display, Search Still Dominate
|
Media market shares will restructure. Television represents the majority of media bought by major agency holding companies. Digital media accounts for a quarter of all ad dollar spent. More at mediapost.com, 4/19/2013: (Article posted on 4/30/2013)
Read >>
|
|
Nielsen Back-Pedals On Ratings Dominance, Acknowledges It's Not Yet The Online Standard
|
Nielsen’s Online Campaign Ratings is the “industry standard” currency for planning and buying online advertising campaigns. Nielsen CEO David Calhoun has taken a more humble tone and declining the company’s impact. Nielson is currently in the process of acquiring another research giant, Arbitron. More at mediapost.com, 4/30/2013: (Article posted on 4/30/2013)
Read >>
|
|
Red Bull Tops 'SlateScore' YouTube Rankings
|
Red Bull ranks fourth in terms of most-viewed brand channels. Red Bull leads engagement, influence, and audience size. Google, Old Spice, and Nike Football all trails the energy drink brand. More at mediapost.com, 4/24/2013: (Article posted on 4/30/2013)
Read >>
|
|
|
