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  • Marketing Department, Michigan State University

  • Marketing and Entrepreneurship SIG,
    American Marketing Association

    The Ultra High-Speed Internet Race Is On
    A race for one Gbps ultra high-speed Internet has begun. Google started the race by introducing its one Gbps network in Kansas City. Since then, others have joined the race including AT&T, C Spire, and CenturyLink. Companies and cities alike are seeking to create a competitive advantage by having ultra high-speed Internet. More at, 4/17/14:   (Article posted on 4/21/2014)  Read >>
    New Newspaper Numbers; New Opportunities
    Newspapers continue to decline, with 11 percent of people saying that they plan to read print newspapers less in the next year. At the same time, 11 percent of people say that they plan to consume online newspapers more in the next year. Newspapers can respond to these changes by taking advantage of new direct sales models, using local data, and creating compelling content. More at, 4/11/14:   (Article posted on 4/14/2014)  Read >>
    Local Innovation - What's the Next Big Thing?
    Until recently, technology was used to help connect the buyer and the seller in the local shopping experience. Now, technology is helping to create awareness and engagement with local sellers. Wearable computing devices, multi-touch attribution, and visual search will be the next big things in the local shopping experience. More at, 4/7/14:   (Article posted on 4/14/2014)  Read >>
    Researchers teach smartphones to recognize your activity, lock out everyone else
    Researchers at Georgia Tech have created a technology that will lock your phone if it doesn’t recognize usage patterns. The technology is known as LatentGesture. It works by creating a “touch signature” based on your activity. More at, 4/7/14:   (Article posted on 4/14/2014)  Read >>
    Yamaha is adding built-in Wi-Fi for the first time to A/V receivers
    Yamaha is releasing four new A/V receivers for sale. Two of the four have HDMI 2.0 connections. Three of the new receivers also have added built in Wi-Fi. More at, 3/25/14:  (Article posted on 4/1/2014)  Read >>
    Disconnect Allows Consumers To Search Google, Bing, Yahoo In Private
    Many Internet users are becoming increasingly concerned about privacy issues. The Disconnect application seeks to tap into those concerns by allowing individuals to perform searches without giving out information. The app acts like a proxy for online searches so that it appears that Disconnect is making the queries. More at, 3/25/14:  (Article posted on 4/1/2014)  Read >>
    Smartphones becoming platform for emerging technology
    There has been a recent slowdown in new innovation for smartphones. The focus has shifted to making smartphones the hub connecting users to new technologies. These technologies include smartwatches and other wearable devices. More at, 3/24/14:  (Article posted on 4/1/2014)  Read >>
    Turn your iPhone into a thermal imaging camera for $349
    The iPhone is already known for having some of the best camera options among smartphones. FLIR is now revealing an option to add a thermal imaging camera to the iPhone. The price of this camera is only $349, which is incredibly inexpensive for this type of technology. More at, 1/09/14:  (Article posted on 4/1/2014)  Read >>
    Oppo Find 7 smartphone touts 50-megapixel (sort of) photos
    Oppo is a Blu-ray player manufacturer that is trying to jump into the smartphone market. The company recently unveiled the Find 7 handset, a $599 smartphone option. This new phone has photo capabilities of up to 50 megapixels. More at, 3/19/14:  (Article posted on 3/24/2014)  Read >>
    What Will the Internet Be Like in 2025? Experts Weigh In
    A new report from the Pew research center looks at what the Internet will be like in 2025. The report surveyed 2,558 experts. One of the biggest predictions is that machines will be the most active users of the Internet by that point. More at, 3/11/14:  (Article posted on 3/18/2014)  Read >>

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    Alternate Shot

    The Future of Institutions and Internet

    Experts predict the impact of the Internet on both the government and businesses will be seen by 2020. The political...

    More Reports >>

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