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Hands-Free Texting No Safer, Study Finds
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In a recent study on safety of texting, it was found that the mean percentage forward eye gazes while driving is significantly less regardless of the mode of texting. Whether the texting was hands-free or not, drivers were found to be just as distracted even when using apps like Siri. Moreover, it was found that on average, driver speed slows regardless of the texting method. More at newsfactor.com, 4/23/13: (Article posted on 4/30/2013)
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Hands-Free Texting No Safer, Study Finds
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In a recent study on safety of texting, it was found that the mean percentage forward eye gazes while driving is significantly less regardless of the mode of texting. Whether the texting was hands-free or not, drivers were found to be just as distracted even when using apps like Siri. Moreover, it was found that on average, driver speed slows regardless of the texting method. More at newsfactor.com, 4/23/13: (Article posted on 4/30/2013)
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Tablets Convert Consumers More Often Than Smartphones
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For consumers who shop online, it appears that tablets are actually the preferred mobile medium. In a recent study, it was determined that online shoppers are three times more likely to purchase on a tablet as compared to a smartphone. Smartphones may be quickly used to check store locations or prices, however, sale conversion is the hallmark of tablets. More at mediapost.com, 4/24/13: (Article posted on 4/30/2013)
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Gen X Proves Boon To Marketers
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Gen X was cast by marketers as a lost generation, however, what we’re seeing today tells a very different story. The Xers of today, born between 1965 and 1976, are just as affluent, stable, and responsible as their parents were at around the same age. In terms of family life, Gen Xers typically have 2.5 children on average, with 70 percent living with spouse or partner. More at mediapost.com, 4/25/13: (Article posted on 4/30/2013)
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You Are What You Like
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Cambridge researchers have delved into the question of whether or not someone’s private traits can be teased out of digital records of human behavior. What was found is the astounding revelation that someone’s race, religion, gender, and political views reveal personality with 82 to 95 percent reliability. More at clickz.com, 4/25/13: (Article posted on 4/30/2013)
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The Whole Story - Internet Use By Platform
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In a USA TouchPoints analysis, the average weekly reach of Internet use among Adults was measured across mediums. Internet use can basically be used as a health indicator of sales of the different device mediums. The study has revealed that over the past year, there has been a drop in internet use via PCs, while both mobile and tablet mediums have seen increases. More at mediapost.com, 4/18/13: (Article posted on 4/30/2013)
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Netflix, Hulu Views Rise With Affluent Consumers
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It’s no surprise that with most any consumable good, wealthier consumers tend to consume more of everything. However, when it comes to subscribers of services like Netflix and Hulu, income only tells part of the story. Interestingly, in households with incomes of $50K to $100K, the likelihood of premium media consumption is greater. More at mediapost.com, 4/19/13: (Article posted on 4/30/2013)
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78 percent of U.S. broadband households have a home network router, driving demand for tech support
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Parks Associates and Support.com, Inc., a leading provider of cloud-based tech services, has found that 48 percent of US Broadband households have a home network. And that’s just the start, by 2016, the expectation is that 95 percent will have a home network with an average of 4.5 connected devices. As home connectivity increases, so does capability but also an opportunity for service providers to step-in and set-up all the electronics. More at parkassociates.com, 4/25/13: (Article posted on 4/30/2013)
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To Silence Telephone Spammers
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Spammers are still a problem today, and they aren’t likely to go away anytime soon, at least as long as there are people willing to feed the scam. So, in the meanwhile, those of us who don’t buy in to scams need to stay vigilant and control the torrent of spam. Gladly, our ISPs and email providers do most of the job when it comes to online services, however telephone spam is still an unchecked issue. More at ecommercetimes.com, 4/25/13: (Article posted on 4/30/2013)
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Tablets Convert Consumers More Often Than Smartphones
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For consumers who shop online, it appears that tablets are actually the preferred mobile medium. In a recent study, it was determined that online shoppers are three times more likely to purchase on a tablet as compared to a smartphone. Smartphones may be quickly used to check store locations or prices, however, sale conversion is the hallmark of tablets. More at mediapost.com, 4/24/13: (Article posted on 4/30/2013)
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