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  • Marketing Department, Michigan State University

  • Marketing and Entrepreneurship SIG,
    American Marketing Association

    Study: Physical store can be major asset in omni-channel world
    A new survey shows that 94 percent of retail decision-makers think that their companies are facing significant barriers to omni-channel commerce. Further, 40 percent of retailers say that they encounter barriers to integrating back-office technology across every channel. Physical stores are a necessary component and must integrate with other channels in order to meet customer needs. More at, 3/17/14:  (Article posted on 4/28/2014)  Read >>
    Weíre all omni-channel shoppers
    Consumers are increasingly shopping using multiple channels. A new study shows that 95 percent of consumers say that they at least occasionally shop using a retailerís website and store. The study also shows that consumers want to take advantage of the multiple channels for convenience. More at, 4/22/14:  (Article posted on 4/28/2014)  Read >>
    Tablets are seen as a key growth area for carriers
    NDP predicts that there will be 34 million active mobile broadband connected devices by the end of 2015. Two out of three of these are predicted to be tablets. This will be a key target for carriers. More at, 4/20/14:  (Article posted on 4/28/2014)  Read >>
    Tablets arenít so hot with the college crowd anymore
    The number of college students that report owning a tablet is at 29 percent. This is a small decline from 2012. The most popular tabled model for college students is the iPad, which is owned by 14.2 percent. More at, 4/23/14:  (Article posted on 4/28/2014)  Read >>
    7.6 Million U.S. Homes Now Cord-Cutting
    An increasing number of households in America are getting rid of cable and satellite television. In 2013, 6.5 percent or 7.6 million U.S. homes cut the cord on television. Adults under 35 are twice as likely to not have cable or satellite television service. More at, 4/21/14:  (Article posted on 4/28/2014)  Read >>
    Report: Millennials browse more, buy less
    In a new survey of millennials, one-third of respondents said that they believe browsing is more fun than buying items. This explains why millennials tend to browse more and buy less. The Intelligence Group has named this type of consumer behavior fauxsumerism. More at, 4/22/14:  (Article posted on 4/28/2014)  Read >>
    Wearables will be owned by 1 in 5 people
    Wearable technology is becoming increasingly popular. This technology could allow access to the web in places that traditional platforms cannot be used. It is predicted that one in five individuals in Australia between 17 and 75 will own a wearable device by August. More at, 4/11/14:  (Article posted on 4/21/2014)  Read >>
    Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago
    Internet advertising passed television advertising for the first time last year. This is partially a result of the growth in online videos. Views of online videos were up over 49.1 percent in February as compared to last year. More at, 4/15/14:  (Article posted on 4/21/2014)  Read >>
    Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
    Most users take advantage of multiple platforms to go online. Some users are starting to only use mobile for certain tasks. Consequently, marketers cannot reach these users with advertising only on desktops or laptops. More at, 3/19/14:  (Article posted on 4/21/2014)  Read >>
    Vizio Knows Moms Love Tech, Too
    Vizio is launching a contest for Motherís Day to target moms. The prize for the contest is a home theater system and a free trip. The contest requires users to upload videos or written submissions paying tribute to their moms. More at, 4/16/14:  (Article posted on 4/21/2014)  Read >>

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    Alternate Shot

    The Future of Institutions and Internet

    Experts predict the impact of the Internet on both the government and businesses will be seen by 2020. The political...

    More Reports >>

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