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  • Marketing Department, Michigan State University

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    The Future of Institutions and Internet
    Experts predict the impact of the Internet on both the government and businesses will be seen by 2020. The political systems in place are likely react adversely to the transformation but the effects of such opposition will only result in delays. A large portion of the change relates to relate to communication, because in today’s all-connected society the best way to share information is over the web.  (Article posted on 4/5/2010)  Read >>
    The American economy and the place of high-growth firms for the future
    Even after the recovery of the economy, there are still mixed signals. High growth firms are increasingly becoming important for new jobs. It is thought that the most fruitful companies are the best hope for creating new jobs and turning the economy around. More at Kauffman.org, 3/2010.  (Article posted on 3/22/2010)  Read >>
    Small Businesses and Jobs in the U.S.
    Small and large businesses account for approximately the same share of jobs in the U.S., however the creation and destruction of jobs takes place primarily in the small firm sector. Results show that in the end small businesses generate more jobs than their big business counterparts, and also fill niches in the labor market that otherwise would not receive attention. Small firms tend to pay less than larger firms, though some of that difference can be attributed to demographics. More at SBA.gov, 3/10:   (Article posted on 3/16/2010)  Read >>
    Young Adult social media and mobile Web use
    Blogging has declined in popularity since 2006. 14% of teens now report that they blog, which is a drop from 28% in 2006. In 2007, 24% of online young adults said that they blogged, compared with only 7% of those over the age of 30. In 2006, 76% of teens commented on friends blogs, compared to 52% of teens commenting in 2009. 73% of wired teens are now using social networking sites, up from 55% in 2006 and 65% in 2007. More at PewInternet.org, 2/3/10:  (Article posted on 2/24/2010)  Read >>
    PEW study of young adult social and mobile media usage
    Blogging has declined in popularity among teens and young adults, decreasing from 28% in 2006 to only 14% of online teens today. Blogging among the adult population has remained constant over the years with 10% maintaining a personal blog. A sharp decline in blogging by young adults has been accompanied by an increase in blogging among older adults. Both teen and adult use of social networking sites has increased in recent years. Facebook is currently the most used social networking site among adults as 73% of respondents report using the site. 48% are active on MySpace and 14% retain profiles on LinkedIn. Teens are also not using Twitter in large numbers. More at PewInternet.org, 2/3/10:  (Article posted on 2/9/2010)  Read >>
    Study of mobile phone and Web impact on social networks
    Rather than technology decreasing the size of social networks due to isolation, the size of core discussion networks is 12% larger for those who use cell phones, 9% larger for those who share photos on the Internet, and 9% larger for instant messaging users. The dominant means of communication in core social networks still remains face-to-face conversations with others. Internet means of communication are also used as much locally as they are for farther distances. More at PewInternet.org, 11/4/09:  (Article posted on 11/10/2009)  Read >>
    Nearly one in five web users share updates on social sites
    19% of internet users now use Twitter and other social network sites to update their status and view others’ updates. Social network website users, mobile internet users, and those under the age of 44. The median age of Facebook users is now 33 years old, and increase from 26 years old last year, the median age of Twitter users is 31 years old. More at PewInternet.org, 10/21/09:   (Article posted on 10/27/2009)  Read >>
    American consumers dislike behaviorally targeted advertising
    More than 65 percent of adult Americans do not want advertisements tailored to their interests through targeted marketing. Behavioral targeting is a current issue before policy makers. Many Americans also mistakenly believe that companies have restrictions against selling data about them, when in fact the practice is usually legal. More at NYTimes.com, 2009:   (Article posted on 10/5/2009)  Read >>
    Social media modifies traditional civic engagement practices
    Political activity is directly related to income both online and offline; those well-educated and well-off are more likely than those in the lower-class to participate in online politics. Large charitable donations are more likely to occur online than political donations. Statistics show that 31% of social network members have engaged in civic political activities on the Internet, especially through commenting on politics. More at PewInternet.org, 9/1/09:  (Article posted on 9/11/2009)  Read >>
    Survey of teen mobile phone usage since 2004
    In the 2004 Teens and Parents project, data reveals that 45% of teens own a cell phone, compared to 63% in 2006, and 71% in early 2008. Adult cell phone ownership has also risen from 77% in 2008 to 85% in 2009. Older teens are more likely to own a cell phone than younger teens. Older teens are also 43% more likely to use voice calling than younger teens. More at PewInternet.org; 8/19/09:  (Article posted on 9/11/2009)  Read >>

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    The Future of Institutions and Internet

    Experts predict the impact of the Internet on both the government and businesses will be seen by 2020. The political...

    More Reports >>


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